{"id":49606,"date":"2020-03-09T11:39:30","date_gmt":"2020-03-09T10:39:30","guid":{"rendered":"https:\/\/www.vhf.com\/?p=49606"},"modified":"2022-09-21T11:39:51","modified_gmt":"2022-09-21T09:39:51","slug":"gold-for-dental-from-deutschland","status":"publish","type":"post","link":"https:\/\/www.vhf.com\/en-us\/news\/gold-for-dental-from-deutschland\/","title":{"rendered":"Gold for Dental from Deutschland"},"content":{"rendered":"<h4>Healthcare Marketing: vhf triumphs at the spot of the year<\/h4>\n<p><strong>Ammerbuch\/Hauppauge, NY; March 9, 2020: The vhf video Dental from Deutschland looks at German virtues with a winking eye \u2013 happy ending included. The jury of Healthcare Marketing and Dental Marketing was so convinced of the clip that they awarded it with a gold medal in the competition for the spot of the year.<\/strong><\/p>\n<p>Around 40 industry experts selected the best films from the winners of the video competition Spot of the Month. The result: the vhf clip was the only work from the dental industry, which won gold in the B2B category. Four gold medals were awarded in total; the other three came from the B2C sector.<\/p>\n<p>The star of the clip is the <a href=\"https:\/\/www.vhf.com\/en\/products\/dental\/dental-milling-machines\/z4\/\">Z4<\/a> \u2013 a high-precision milling and grinding machine for same-day dentistry applications. Its futuristic housing contains latest high-tech that produces perfect dental restorations within minutes. The objective was to develop a film for this dental machine that can be used at trade shows worldwide, on the vhf homepage and in social media. The intention was to tell Made in Germany in a completely different way and as surprising as possible.<\/p>\n<p>Christine McClymont, Head of Marketing and Communications at vhf camfacture AG, is happy with the result: &#8220;Our agency SSW from Frankfurt has congenially realized this challenging task with \u2018Dental from Deutschland\u2019: in a humorous story about German clich\u00e9s and virtues and with a lot of courage for self-irony. High-tech from Germany, sold with a wink and extraordinary humor \u2013 this was immediately well received, both internally and by our international customers. Which proves two things: firstly, that communication can change the image of a brand in the long term. And secondly, that Germans are very capable of laughing at themselves.&#8221;<\/p>\n<p>Healthcare Marketing published the jury\u2019s verdict and more about the individual winners in a special issue of the Spot of the Year, which appeared on February 24, 2020. The video <a href=\"https:\/\/www.vhf.com\/en\/products\/dental\/\">Dental from Deutschland<\/a> can be found on the website (vhf.de\/dental) and on the <a href=\"https:\/\/www.youtube.com\/watch?v=FZfGRFtYaZM\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube channel of vhf<\/a>.<\/p>\n<div  class='hr av-2ea9zp-8e5c2df138fe3b575f2f2598e8318016 hr-big  avia-builder-el-0  el_before_av_icon_box  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<article  class='iconbox iconbox_left_content av-bc8d1-5a3854e4fedbe92b582e1e7d5985ddb4 av-icon-style-no-border  avia-builder-el-1  el_after_av_hr  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue887' data-av_iconfont='entypo-fontello'  ><\/div><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Media Download\"><h3 class='iconbox_content_title '  itemprop=\"headline\" >Media Download<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p><a href=\"\/wp-content\/uploads\/PR2020-07_Download.zip\" target=\"_blank\" rel=\"noopener noreferrer\">PR2020-07_Download<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Healthcare Marketing: vhf triumphs at the spot of the year Ammerbuch\/Hauppauge, NY; March 9, 2020: The vhf video Dental from Deutschland looks at German virtues with a winking eye \u2013 happy ending included. The jury of Healthcare Marketing and Dental Marketing was so convinced of the clip that they awarded it with a gold medal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-49606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gold for Dental from Deutschland | vhf Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vhf.com\/en-us\/news\/gold-for-dental-from-deutschland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gold for Dental from Deutschland | vhf Inc.\" \/>\n<meta property=\"og:description\" content=\"Healthcare Marketing: vhf triumphs at the spot of the year Ammerbuch\/Hauppauge, NY; March 9, 2020: The vhf video Dental from Deutschland looks at German virtues with a winking eye \u2013 happy ending included. The jury of Healthcare Marketing and Dental Marketing was so convinced of the clip that they awarded it with a gold medal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vhf.com\/en-us\/news\/gold-for-dental-from-deutschland\/\" \/>\n<meta property=\"og:site_name\" content=\"vhf Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/de-de.facebook.com\/vhf.de\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T10:39:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-21T09:39:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vhf.com\/wp-content\/uploads\/presse_spot-des-jahres.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mschmidt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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